Demand Generation Manager

Demand Generation Manager

Be the spark that brightens days and ignite your career with TTEC’s award-winning employment experience. As a Demand Generation Manager working hybrid in Bogota, Colombia, you’ll be a part of bringing humanity to business. #experienceTTEC 

Our employees have spoken. Our purpose, team, and company culture are amazing and our Great Place to Work® certification in Colombia says it all!

What You’ll Do

The Demand Generation Manager is responsible for translating portfolio growth priorities into full-funnel marketing strategies that drive measurable pipeline impact. 

This role sits at the intersection of strategy, demand generation, and execution, partnering closely with sales, portfolio leadership, and cross-functional marketing teams to design and activate programs that accelerate revenue. 

The ideal candidate understands how to connect commercial objectives to marketing strategy and pipeline outcomes, and continuously optimizes performance based on data and ROI. 

You'll report to the Vice President of Marketing.

During a Typical Day, You’ll

• Drive measurable pipeline contribution aligned to portfolio revenue targets (e.g., ~20–25% of ACV) 

• Translate GTM priorities into focused demand generation plans 

• Position marketing as a credible growth driver 

• Optimize the full funnel: awareness, engagement, conversion, and expansion 

• Part of the Core responsibilities also includes:

1.Portfolio Strategy & Growth Planning
- Translate portfolio priorities into a clear, actionable demand generation strategy 
- Define ICP, personas, buying triggers, and target segments 
- Identify and prioritize high-impact growth levers 
- Continuously refine strategy based on performance and ROI 

2.Demand Generation & Campaign Leadership 
- Design and execute multi-channel campaigns (ABM, events, digital, partners) 
- Own campaign calendar and coordinate execution 
- Ensure consistency across marketing and sales messaging 

3.Sales Alignment & Pipeline Acceleration
- Align with sales and BDR teams on outreach strategy 
- Develop sales enablement materials 
- Support deal acceleration and strategic opportunities 

4.Account Growth & Expansion
- Identify expansion opportunities in existing accounts 
- Support client growth initiatives and case study development

5.Performance & Optimization 
- Track and analyze campaign and pipeline performance 
- Optimize based on conversion, quality, and ROI

6.Budget & Vendor Management 
- Manage marketing budget and allocation 
- Oversee external vendors and partners

7.Portfolio Knowledge & Messaging 
- Develop strong understanding of offerings and market 
- Translate capabilities into clear, differentiated messaging 

What You Bring to the Role

• 5+ years in demand generation, growth marketing, or B2B marketing 

• Strong understanding of B2B GTM strategy 

• Proven ability to drive pipeline and revenue impact 

• Experience working with sales and ABM strategies 

• Strong analytical and communication skills 

• Advanced English proficiency (C1 level or higher) 

• Experience with tools such as Salesforce, LinkedIn Sales Navigator, Outreach 

• Strategic thinking with execution discipline 

• Cross-functional collaboration 

• Data-driven decision making 

• Strong communication skills 

• Focus on impact over activity

What You Can Expect

• Supportive of your career and professional development 
• An inclusive culture and community-minded organization where giving back is encouraged 
• A global team of curious lifelong learners guided by our company values 
• Ask us about our paid time off (PTO) and wellness and healthcare benefits 
• And yes... a great compensation package and performance bonus opportunities, benefits you'd expect, and maybe a few that would pleasantly surprise you (like tuition reimbursement)

Visit https://mybenefits.ttec.com/?manual for more information. 

About TTEC 

Our business is about making customers happy. That's all we do. Since 1982, we've helped companies build engaged, pleased, profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world's leading iconic and hypergrowth brands, we talk, message, text, and video chat with millions of customers every day. These exceptional customer experiences start with you. 

TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We aim to reflect the communities we serve, by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued, belonging, and comfortable being their authentic selves at work. As a global company, we know diversity is our strength because it enables us to view things from different vantage points and for you to bring value to the table in your own unique way. 

#LI-Hybrid